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  • ZeroTraffic

    Welcome to the future

    of congestion management

    ZeroTraffic ICO Starts September 15

    White Paper   Join Now for Bonus 25 ZTT
  • What is ZeroTraffic

    We take control of road traffic problems by adopting a cryptocoin smartphone-based democratic governance model. ZeroTraffic uses incentives made possible by GPS & Bluetooth and our experiences in building the largest intelligent highway system in Canada to bring you the most reliable congestion management solution.

  • How it Works


    Step 1

    Investors buy tokens to become a Deputy Mayor (DM)


    Step 2

    A district area near his preferred location is assigned to the DM


    Step 3

    DM provides his district’s congestion information on the ZeroTraffic App


    Step 4

    Commuters can choose to avoid congested areas based on information from the ZeroTraffic App

    Step 5

    We use intrinsic motivators through gamification technology to modify commuter behaviour

    Step 6

    At just 5% public participation, investors & all commuters are rewarded with free-flow traffic in his district

  • The Solution

    The main components of ZeroTraffic are the virtual transponder application and the gamification website. Together they provide the means to collect metrics on user compliance with avoiding congestion zones and the incentive scheme to engage and modify driver traffic patterns to achieve the goal of reduced traffic congestion.

    Virtual Transponder Application

    Virtual Transponder Application

    The virtual transponder application refers to a GPS-enabled smartphone application. The primary purpose of this application will be to calculate the metrics used for the incentive program to award points. The parameters required for the calculation of the metrics: exclusions zone, home and work addresses will be stored on the smartphone. The congestion zones can be defined by the transportation authorities to best address the key congestion points.
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    Gamification Framework

    Gamification Framework

    The gamification framework is central to ZeroTraffic. It employs game elements in non-game environments as a way to encourage drivers to adopt desired behaviours. It will engage users online with the aim to influence and modify their behaviour offline. The idea is to target intrinsic motivators of the users such as social good, environmental impact to keep them engaged and motivate them to modify their driving behaviour.
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  • Savings Calculator

    Peak/free-flow data collected from TomTom's Traffic Index that measures congestion worldwide.

    Example: A peak commuter in an average city who time shifts saves $6,667k/year while society saves $125,400/year:

    • Based on average commute time each way of 30 minutes free flow
    • Peak/freeflow of 1.66
    • Average salary of 80k/year
    • 200 days of commute/year

    Then savings once 5% peak shift is 60*.66*200 = 8000 minutes, or 16.66 days or $6666/year saved by the peak shifter and 19*$6666 = $126,666 for society. Since only 5% of people have to travel off peak, then compute savings to society for the other 95% of people as 19x off peak commuters savings.

    PLEASE NOTE: Savings is only for commuter time and does not include non-commuter trips such as deliveries, sales calls, inspections, service calls, etc.




The government has failed to reduce traffic, we must take control, now with ZeroTraffic!

User Benefits

  • Economic Efficiency
    Economic Efficiency
    According to INRIX 730,000 hours of driving time are lost every year to congestion. Reducing congestion simply saves money. Based on studies on reward-based...
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    Economic Efficiency

    According to INRIX 730,000 hours of driving time are lost every year to congestion. Reducing congestion simply saves money. Based on studies on reward-based incentive system carried out elsewhere and the use of advanced gamification techniques in ZeroTraffic, a 5% or higher reduction in congestion can be conservatively expected. A 5% reduction in congestion results in free flow traffic saving all the hours lost every year to congestion.

  • Low Deployment Costs
    Low Deployment Costs
    The deployment costs of competitive congestion fee based systems are very high. In addition to equipment such as license plate readers, transponder readers, special...
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    Low Deployment Costs

    The deployment costs of competitive congestion fee based systems are very high. In addition to equipment such as license plate readers, transponder readers, special infrastructure has to be put in place, e.g., overhead gantries to mount license plate readers or transponder readers, medians and barriers have to be put in place to separate regular lanes from express lanes, etc. For example, the E-ZPass on the Ohio turnpike cost in excess of $50 million in 2009; it cost $134 million to build the express lanes along a 10-mile section of the median of California State Route 91 freeway; and implementation costs for the first two years of the London plan were approximately $348 million.

    By comparison, the cost for deploying ZeroTraffic program will be negligible. It only requires development of application for a variety of smartphone platforms, design and implementation of the gamification website, integration and test runs, initial publicity and advertising. A key component of the NoTraffic solution is the user smartphone itself reducing the high equipment and infrastructure costs.

  • Low Operational Costs
    Low Operational Costs
    Not only the deployment but the operation costs of congestion fee based systems can be high. It has been estimated that operating and maintenance costs of toll...
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    Low Operational Costs

    Not only the deployment but the operation costs of congestion fee based systems can be high. It has been estimated that operating and maintenance costs of toll collection are on the average about 20% of revenues. A study of New Jersey’ Garden State parkway showed that the figure was as high as 37%. The operating expenses for the tolling system on the California State Route 91 freeway were almost $24 million in 2006.

    ZeroTraffic relies on engaging users and motivating them to modify their driving patterns through techniques and lessons learnt from the video gaming industry and employed with great success in non-gaming applications, e.g., Foursquare, SamsungNet, RecycleBank. The focus of ZeroTraffic is to provide non-monetary awards which can address better the intrinsic motivators essential to long term involvement of the users. The key motivator used by ZeroTraffic is the recognition of the user being a responsible citizen contributing to the reduction in traffic congestion and the resulting economic savings to the society (in the order of hundreds of millions of dollars) as well as environmental benefits. Visible social recognition is a strong motivator and has proven successful in programs such as PracticallyGreen, RecycleBank, Fitocracy in other domains.

    For the small segment of population that may not be motivated by altruism, the program can also actively solicit corporate sponsors to provide material rewards including cash prizes, corporate branded rewards (Aerpolan, Petro-Points, Shoppers Optimum Points etc.) or coupons.

    The cost for operating ZeroTraffic is expected to be minimal: servers to collect and analyze the data, servers to run the NoTraffic gamification website, help desk staff to assist the users, on-going publicity and advertising costs, with negligible costs for the monetary awards. The low operational costs make it easy to support ZeroTraffic on a continual basis.

  • Free to Use
    Free to Use
    Not only does ZeroTraffic provide the user the opportunity to earn rewards while contributing to helping ease the traffic gridlock, unlike most congestion fee...
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    Free to Use

    Not only does ZeroTraffic provide the user the opportunity to earn rewards while contributing to helping ease the traffic gridlock, unlike most congestion fee programs it requires no user investment in new equipment such as transponders. The smartphone application will make negligible demand of the cellular data bandwidth.

  • Improved Traffic Flow Information
    Improved Traffic Flow Information
    The smartphone application will provide anonymized location data to the central servers. This data is of great value in updating traffic flow information and can be...
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    Improved Traffic Flow Information

    The smartphone application will provide anonymized location data to the central servers. This data is of great value in updating traffic flow information and can be used to improve traffic light signalling, planning and for traffic dissemination services.

  • Corporate Engagement
    Corporate Engagement
    The ZeroTraffic program provides a ready opportunity to corporations to be highly visible in being a socially responsible corporate citizen by supporting the solution...
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    Corporate Engagement

    The ZeroTraffic program provides a ready opportunity to corporations to be highly visible in being a socially responsible corporate citizen by supporting the solution of traffic congestion problems and green initiatives. They can do this by sponsoring rewards and by supporting employees in participation in the program.

  • Long-Term User Engagement
    Long-Term User Engagement
    The ZeroTraffic program supplements the basic reward based behaviour modification of the driver with the latest insight and techniques from the new field of...
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    Long-Term User Engagement

    The ZeroTraffic program supplements the basic reward based behaviour modification of the driver with the latest insight and techniques from the new field of gamification. This allows it to not only attract new users, but to keep the current users engaged and participating in the program. Gamification techniques also allow the system to attract and keep different type of users, i.e., users with different motivations: extrinsic rewards, intrinsic rewards, social networking, and recognition as game leaders etc. The gaming aspects of the program are flexible and can be easily augmented and adapted to target new motivators.

  • Public Acceptance
    Public Acceptance
    Congestion fee programs face considerable resistance from the public as they are seen to be punitive and favouring the segment of population that can afford the fees. In fact...
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    Public Acceptance

    Congestion fee programs face considerable resistance from the public as they are seen to be punitive and favouring the segment of population that can afford the fees. In fact, though such programs have been put forward in many jurisdictions they get rejected for political reasons, e.g., Mayor Michael Bloomberg’s failed attempt to implement congestion pricing in New York City. The proposal did not meet legislative approval and was dropped without going forward to a vote in 2008. Congestion charging is often perceived as an environmental tax, or as discriminatory towards low-income road users. HOT and ETL lanes have been referred to derisively as “Lexus Lanes.”

    The ZeroTraffic program, a positive incentive program with no new user costs will not suffer from such negative perceptions. Indeed, a scheme such as NoTraffic which offers positive reinforcements for behaviour that benefits the public with reduced travel time, reduced fuel costs, environmental benefits such as reduced emissions, noise etc., will be welcomed by the public.

  • Why Invest in ZeroTraffic


    non-monetary incentives
    Uses non-monetary incentives which can be more impactful than tolls or taxes. Positive non-monetary incentives are a government blind spot and necessary for tragedy of common solutions.
    Failed government
    Governments worldwide failed repeatedly to reduce traffic.
    Roads are expensive
    Building roads is much too expensive and takes years.
    Tolls are unpopular
    Tolls are unpopular, and the infrastructure and operational cost of tolling falls on you, the taxpayer.
    Individual and Societal Savings
    When we can reduce standstill rush hour cars/hr by 5% we are saving both the end user and all non-users money over time.
    Proven solution
    Proven solution. This solution has shown to benefit numerous jurisdiction such as Bangalore, Netherlands, Stanford, and Singapore. ZeroTraffic takes the proven approach that the carrot is far more effective than the stick in changing behavior.
    Tokens
    Tokens let users have jurisdiction over specific sought after geographic regions. This lets token holders uniquely advise the company per standstill traffic areas.
    Individual Contributions
    Allows individual to help reduce smog and other pollutants.
    Automated Systems
    The system automatically identifies congestion zones, takes Deputy Mayor district inputs, and provides non-monetary rewards to the end users who time shift.
    Social Feedback
    The system helps people feel good about themselves by providing direct feedback on how much time and pollution they are reducing. Social networking recognition, points, badges, levels and education puts commuters on rewards-system treadmill.
    Smartphones
    Smartphones just now available in sufficient quantities worldwide at 2.53B in 2018 and increasing at 200M/year and smart phones are required for geo-fencing, carpooling detection, status updates congestion detection.
    ZeroTraffic has no competition
    ZeroTraffic has no competition.


Meet Our Experts

ZeroTraffic's qualified team is comprised of industry veterans with expertise in providing proven software solutions to military, governmental and scientific organizations worldwide.

 

  • Stuart Berkowitz, CEO and President
  • Kristopher Huber, Chief Technology Officer (CTO)
  • Rajesh Jha, VP of Engineering
  • Roberta Webber-Manners, Project Engineer
  • Stuart Berkowitz, CEO and President

    Stuart Berkowitz, CEO and President

    Prior to Zerotraffic, Stuart founded Array Systems Computing Inc. while he was a Ph.D. student at the University of Toronto, in 1981. He received a BSc in Computer Science from Cornell University in 1975, and achieved a MS in Mathematics from the University of Illinois in 1976. He has written several papers and articles in mathematics and new technologies. He devised the fastest parallel method for inverting a matrix or computing the determinant. He has two patents.

    He founded, operated and sold Array Telecom Inc, specializing in Voice Over Internet Protocol, to Comdial in 1998 and VoiceGenie Technologies Inc, a Voice XML company, to Alcatel in 2006. VoiceGenie had number one North American market share in 2004 according to the Gartner Group. These spin out efforts capitalized on promising technologies pioneered by Array Systems Computing Inc. He is planning on other spinouts. Stuart was an active member of the Young Presidents Organization and was on the board of the World Presidents Organization in Toronto. In 1994 and again in 1995, he was honoured as one of the Top 100 Ontario Entrepreneurs.

  • Kristopher Huber, Chief Technology Officer (CTO)

    Kristopher Huber, Chief Technology Officer (CTO)

    As the Chief Technology Officer (CTO) of ZeroTraffic, Kris surveys and assesses the impact of new and emerging technologies on the company. He guides the company on its technical direction, and through consultation with clients and stakeholders develops new technologies and strategies for improving the company's competitive performance within a given industry.

    Kris has 10 years of R&D expertise emphasizing the development of relevant and innovative research initiatives. Before becoming the CTO ofZerotraffic, Kris served as the CTO and Manager of R&D of Array for 9 years . Kris received his PhD in Electrical Engineering in 2005 from McMaster University.

  • Rajesh Jha, VP of Engineering

    Rajesh Jha, VP of Engineering

    As VP of Engineering, Rajesh manages the engineering department and oversees all projects within ZeroTraffic. He has over fifteen years of experience managing projects in application areas such as sonar, radar, remote sensing, modelling and simulation, and intelligent transportation systems.

    Rajesh has an M.A.Sc. degree in Engineering from the University of Toronto and B.Tech. degree in Engineering from the Indian Institute of Technology (IIT), Delhi. He also has his Project Management Professional (PMP) Certification.

  • Roberta Webber-Manners, Project Engineer

    Roberta Webber-Manners, Project Engineer

    Roberta has over 19 years of experience as a Software Engineer, Software Lead and Project Engineer on a wide range of sonar, radar and intelligent transportation systems at Array.

    Roberta received her D.Phil in Engineering Science and M.Eng. degree in Engineering and Computing Science, both at the University of Oxford.

    Roberta has significant experience in ITS systems, she has implemented, delivered and provided support in roll-out and post production for a number of systems for the Next Generation COMPASS System (NGCS) for Ministry of Transportation, Ontario (MTO). Roberta designed and implemented the Database Manager (DBM) Distributed Function which integrates with the NGCS Traffic Manager (TM), DMS Message Writer (DMSMW) and Browser-Based User Interface (BBUI) functions to complete the Next Generation COMPASS System (NGCS) intelligent transportation system traffic control centre software. She also led the design, implementation and delivery of the NGCS-Lite



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ZeroTraffic

1120 Finch Ave W, Suite 700
Toronto, Ontario
M3J 3H7


ZeroTraffic
1120 Finch Ave W, Suite 700
Toronto, Ontario, M3J 3H7, Canada

Copyright © 2017 ZeroTraffic